Work with me

Product and AI leadership for growth-stage technology companies.

I set product and AI direction and build alongside the team, so strategy becomes shipped product.

Get in touch

I built and ran Wine Folly for seven years, a wine education brand known to millions, across product, marketing, data and design.

What I do

Vision, then the build

I set product vision and the strategy to get there, then build alongside the team until it ships.

Scale that lasts

Products that scale to millions of users, on a data layer built to outlast the launch.

AI on your terms

An AI and automation layer the team can run, with LLMs on private infrastructure when the data is sensitive, so output grows without growing the org.

How I work

I lead from inside the work, not from a deck. I set product and AI direction, then build alongside the team so it ships. Strategy and execution in the same hands.

Get in touch

Let’s talk.

Tell me what you’re building. It lands straight in my inbox and I’ll get back to you soon.