Build trust first
The books that shaped how I lead, the five layers under all of them and why every fix starts with trust.
Read →Technical products that scale.
Twenty years in product and design. I built platforms for 20 million people and a single standard for wine data. The work was always the layer underneath, and what you can design on top of it once it is trustworthy.
Today that is Mindshare: fractional CTO and product work, helping companies modernize and put AI to work, plus apps of my own.
Product and design are the part I care most about. Usually on a bike once the work ships.
Latest writing
Building a better camper
The abettercamper.com case study: a campsite finder for British Columbia, built data layer first, in about a hundred hours.
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Building my own coach
A local-LLM fitness tracker I built on Garmin data for the numbers I wanted: route rankings across years, cardiac drift and a coach I can talk to.
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The wine column that became a career
WineCollective started in 2009 from a wine column on R4NT and a reader question. It grew into BlackSquare and then Wine Folly. The full arc.
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The site that taught me everything
R4NT was a Calgary online magazine I started in my early twenties and ran for nine and a half years. It pushed me harder than I knew I could be pushed, and everything I do now is downstream of it. This month I brought it back online.
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Four years on the trail
Four years on the board of the Mountain Bikers of the Central Okanagan, the last three as President. What we built, what I learned and the work I am proud to pass on.
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