I’m David Gluzman.

I’m the CEO of Wine Folly. Before that, I co-founded BlackSquare and built WineCollective.ca into the largest monthly wine club in Canada. In 2019 we merged the Global Wine Database with WineFolly.com to create Folly Enterprises (now Wine Folly Inc). Our objective: one trustworthy standard for the world’s wine data.

The origin story runs on two tracks. I started programming at eleven, fixing computers along the way, and by high school I’d written a piece of software for the PE department that I later sold to a handful of other schools. First product I shipped, first money I ever made from code. By the mid-nineties I was on the early internet, publishing and learning as I went.

The other track was bike racing, and it took me around the world from a young age. I left home at fifteen. By my twenties I was racing professionally in Italy.

Design and aesthetics ran alongside the racing, with photography as one expression of that. Wine showed up in the same chapter. The cycling team housed us in a monastery for a stretch, where the monks poured wine at lunch and dinner. That’s where I started to learn what wine actually was, without realizing it was a beginning.

My first real entrepreneurial education came from chasing sponsors.

The same pitch I’d use later in business, with much smaller stakes. Through all of it I kept building and publishing on the internet. By the time racing wound down, the foundation for what came next was already there.

The first proper decade in tech was hands-on engineering. Standards-based front-end work, jQuery and CSS in the years that mattered, then enough back-end and database work to ship the things I was designing. R4NT, the online magazine I’d started in 2001, kept running in the background for nine and a half years across eight self-built versions of a CMS.

Agency work in the same stretch put me in front of clients like Mercedes-Benz, Nissan, Dell, Ikea and Rolex.

The next decade was the move into product and leadership. Cross-functional teams across multiple continents, data-driven user experiences for around 20 million users, global brand partnerships with Diageo and AB InBev.

WineCollective grew into BlackSquare, which Matthew Protti and I co-founded and where I served as Chief Design Officer. Avenue Calgary named me to its Top 40 Under 40 in 2014. In 2019 we carved a piece of that business out and merged it with WineFolly.com to form Folly Enterprises (now Wine Folly Inc), where I’m CEO today.

Home since 2021. From 2022 to 2025 I served as President of the Mountain Bikers of the Central Okanagan. Most weekends you’ll still find me on a trail somewhere in the back country.